I help equestrian events, brands and organisations build commercially stronger experiences - through partnerships, hospitality and event development, from concept to execution.
I don't just market equestrian events. I help build the event product itself.
I work from concept to execution - developing formats, securing and activating partners, shaping guest experiences, and helping events grow beyond the competition itself.
The line between me and pure consulting. Project planning, budgets and timelines, coordination of partners and suppliers, production and run-of-show, on-site event management, quality control and debrief. From the first concept to the live execution.
New event products and formats at any scale - inside an existing tournament or built from scratch. Side-events, business clubs, VIP formats, auctions, fundraising events, creator programmes and the guest journey that holds it all together.
Not sponsor-hunting - partnership building. Strategy, identifying the right brands, building packages and pitch materials, outreach and negotiation, bespoke activations, and partner care before, during and after. Partnerships that make the event better, not logos on banners.
Where premium automotive, sport and the horse world meet. Hospitality concepts, VIP and partner experiences, bespoke moments, host and concierge concepts, partner dinners, stable tours and behind-the-scenes formats - designed and delivered on the ground.
Marketing supports the event - communication, partner storytelling, launch campaigns, creator activation. It's part of the project, not the product I sell.
An external development partner - working alongside your team.
I don't replace your event team. I work alongside it, bringing the commercial, partnership and experience perspective - while your team keeps its operational expertise.
Analysis, workshops, concepts, partnership strategy, pitch materials, hospitality journey, budgets and timelines. Often 60-80% of the strategic work.
Kick-off and site visits, key partner and production meetings, the final days, and the event itself. There when presence creates value.
Operational delivery together with your team, local agencies, production partners, venues and suppliers.
We can begin with one clear module - a new VIP dinner, a business club, a partnership audit, a hospitality journey. A low-risk first project.
A premium customer experience programme built for KTM - concept through full execution. A series of high-performance riding experiences bringing the brand and its most passionate customers together on track. Delivered as a two-person team.
Brand activations, track day experiences and a product launch shoot - each built around the moment the brand needed to own. From brief to final frame.
Tell me about your event and what you want to build. A real reply from a real person.
